Our new DXM process implements the findings of a 5 year research programme into bat materials and manufacturing technology. Substantial investment in research, expert advice and machinery means:
+ superior wood conditioning improves the stability and consistency of willow pre-production
+ a new paperless design process using state of the art CAD (Computer Aided Design)
+ quantum improvements to the vital pressing operation
+ blade crafting by advanced CAM (Computer Aided Manufacturing)
All GM English Willow bats are produced by our own craftsmen in our own factory in Nottingham, England using these industry-leading techniques.
Ask other brands where "their" bats are made and by whom? Ask us, and we will tell you about Kevin, Brian, Robert, Adrian, Mark and the whole team.